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| Sturgeon at Brighton office (Telegraph Gardenshop, 2011) |
Sturgeon’s design philosophy is endearing and forward thinking. His website says his landscape design practice uses, ‘
modern design, natural materials and innovative planting [that] are blended to create bold, architectural and timeless landscapes’. All of these ingredients can be witnessed in each of Sturgeon’s designs. He enjoys pushing the boundaries with planting and materials and integrating these into thoughtful design schemes.
Sustainability is also an issue that Andy Sturgeon’s practice thinks deeply about and becomes part of the offices philosophy. There is a section on his website that is solely dedicated to the company’s environmental policy.
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| Model of Telegraph Garden (Telegraph Gardenshop, 2011) |
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One thing to be critical about is Andy Sturgeon’s honesty with the client. In a telegraph interview there are mentions of him ‘bamboozling’ the client and not always giving them what they want. Sturgeon gets his brief from the client and then does not involve them until he has made the final product. His final design often bears little resemblance to what was asked for. “If they want changes, fine, but it doesn’t often happen” says Sturgeon (Telegraph, 2010).
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| Model of Telegraph Garden (Telegraph Gardenshop, 2011) |
His designs often stem from one central thought or idea that he feels he wishes to explore further, for instance the telegraph garden design for Chelsea Flowers Show 2010 was designed around the use of metal screens that capture and block views (Telegraph, 2010). He draws inspiration from many different places and from the many experiences he has had, for instance the 2 years he spent travelling Africa and East Asia in his late 20’s (Telegraph, 2010).
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| Sturgeon Sketchup model (Telegraph Gardenshop, 2011) |
The design process sees the company using a range of mediums to keep ideas alive and evolving. Ideas, become scribbles on paper, which in turn become working models and computer generated models as well as CAD drawn plans and hand drawn sketches until a final visualisation is conceived, usually hand drawn, ‘clients prefer hand drawn and they are the ones who are paying’ says Sturgeon (Garden Design Journal, 2011).
